Bing Digital
Case Study x Website Content Writing
About
Established in 1999, Bing Digital is an award-winning ecommerce digital agency. Working with renowned brands like McAfee and Seiko, with multiple industry awards, Bing Digital is recognised for its ability to deliver real results.
Challenge
Bing Digital wanted to revamp its website content. However, they needed a different voice that would differentiate the brand in a crowded, homogeneous market. Every agency had the same monotonous voice. The goal – to replace conventional tech speak with a unique, engaging personality.
Solution
To help Bing Digital stand out, Wrise developed a new voice for the brand, that’s both lively and conversational.
We used an energetic, bouncing sentence structure, which we affectionately termed ‘squirrel-style’. Within the content, we incorporated British idioms like “I should cocoa” and “different kettle of fish” to add a playful and approachable tone. There wouldn’t be any droning, monotonous sentences on our watch!
By blending technical topics with a casual, engaging style, we were able to makes complex topics more interesting and accessible – increasing visitor engagement. This distinctive style communicated Bing Digital’s unique approach, setting them apart in a competitive digital landscape. Read sample ⬇️
And the results…
Read the content from one of Bing Digital’s service page
Powerful Search Engine Optimisation Services
Sure your website is stunning. Yes it has a brilliant customer focused design. But does it attract people? If not, you’ll come a cropper. At Bing Digital, our expertise extends far beyond traditional lead generation techniques. We use ethical search engine optimisation (or SEO) strategies to improve website search engine rankings, and consequently attract more traffic. Magic!
But do I really need SEO?
I should cocoa. If an e-commerce website is going to prosper in the ever crowded online market, SEO is crucial. Approximately 35% of people click on the top result on the search engine results page. And around 75% of people never even reach page 2. So, if your website is languishing on page 2 or below, it’s going to go unnoticed.
SEO for e-commerce
When it comes to SEO, there is a big difference between lead generation sites and e-commerce sites. For example, e-commerce sites employ shallow copy, duplicate content and a large product catalog. It’s a different kettle of fish. A combination of traditional and e-commerce SEO is required, as are the best on-site practices for the Magento platform.
Fortunately, this is Bing Digital’s specialist subject. From homepage optimisation to product level URLs, our team of SEO connoisseurs know how to optimise on both fronts, giving us the advantage over conventional SEO practitioners.
We take a tiered approach to the optimisation process, starting with:
Analysis
A complete ‘belt-and-braces’ analysis is performed on your site. We want to understand everything before taking action.
Strategy
By researching market sectors and dissecting consumer search trends, we then develop a powerful organic SEO strategy.
Action
Expect a targeted marketing strategy, comprehensive site configuration, content marketing and a dynamic social media campaign. We polish things off by increasing the number of natural inbound links directed towards your site.
As a complete SEO service, we also offer every client ongoing SEO tech maintenance and monthly SEO reporting. Everything you need to ensure your site maintains its top dog ranking status.
See the work in action: bingdigital.com
Do you need help with content writing?
Wrise is here to help!
Simply tell us about your project to get the ball rolling. You can reach us on hello@wrise.co.uk, 0161 533 0593 or use this form…
Alternatively, book a free discovery call. This will initially be a 15 minute call for us to have a natter, discuss your business and see if Wrise can help. We’d love to hear from you.
“Amazing at providing high quality content in a way that makes it feel easy.”
⭐⭐⭐⭐⭐ Vicky Etherington
The Website Mentor
Got ideas? We’ve got the team. Let’s talk!
Wrise is here to help!
Simply tell us about your project to get the ball rolling. You can reach us on hello@wrise.co.uk, 0161 533 0593 or use this form…
Alternatively, book a free discovery call. This will initially be a 15 minute call for us to have a natter, discuss your business and see if Wrise can help. We’d love to hear from you.
Got ideas? We’ve got the team. Let’s talk!
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