Free Title Case Converter
UK-first. Every major style guide. One click.
I use this tool roughly twenty times a week. Every blog post title, every page heading, every email subject line — they all need to be properly cased, and getting it right by hand is fiddly.
The thing is, most title case converters online are American. They default to AP or Chicago style, which is fine if you’re writing for an American audience, but it’s not how most British publications actually capitalise things. The Guardian and the BBC have their own rules. The big newspapers all differ slightly. Modern UK web content tends to use sentence case more than title case anyway.
So this tool covers the lot. Pick whichever style fits the piece you’re writing. UK styles are first because that’s the audience we mostly work with. If you’re writing for a US audience, AP and Chicago are still there.
Type your title, click a style, copy the result. That’s the whole tool.
Rob, Wrise
Same headline, every style
Here’s the same title run through each major style. Useful as a quick visual reference for what each one actually looks like.
| Style | Example |
|---|---|
| Title Case | The Best Coffee Shops in Manchester for Remote Working |
| Sentence case | The best coffee shops in Manchester for remote working |
| Guardian style | The best coffee shops in Manchester for remote working |
| BBC style | Best coffee shops in Manchester for remote working |
| AP style | The Best Coffee Shops in Manchester for Remote Working |
| Chicago | The Best Coffee Shops in Manchester for Remote Working |
| UPPERCASE | THE BEST COFFEE SHOPS IN MANCHESTER FOR REMOTE WORKING |
| URL slug | best-coffee-shops-manchester-remote-working |
Which style should you use?
If you’re not sure, here’s a rough guide. None of these are hard rules. Pick what fits your audience and stay consistent across the piece.
Sentence case
Modern UK web content, blog posts, marketing copy. The cleanest, most readable choice for general audiences. Used by the Guardian, the BBC, and most British digital publishers. If in doubt, this is usually right.
Title Case
Book titles, formal headlines, traditional publishing, anything that wants to feel established and considered. Still common in Americana and corporate content. Less common in modern UK web writing.
Guardian / BBC style
Use these if you’re writing for a UK news context or trying to match the tone of British journalism. Both are sentence case variants with their own quirks for proper nouns and abbreviations.
AP style
The standard for American journalism. Capitalises words of four or more letters, plus most words regardless of length except for short prepositions and articles. Common in US news and PR writing.
Chicago / MLA / APA
Academic and formal publishing. Chicago is broadest in scope, used for books and serious non-fiction. MLA is for humanities papers. APA is for social sciences. All slightly different rules.
URL slug
Lowercase, hyphenated, with stop words removed. The format you want for SEO-friendly URLs. Strips punctuation, condenses spaces, and produces something Google likes.
UK vs US: the bits that trip people up
British and American capitalisation conventions diverge in a few places that catch people out. The differences are small but consistent, so it’s worth knowing them if you’re writing for a specific audience.
Sentence case is more British
Modern UK web publications strongly prefer sentence case for headlines. The Guardian, the BBC, the Independent, the Telegraph online — they all use it. American publications are more split, with the New York Times and Washington Post still using title case for most headlines.
Hyphenated compounds
In British title case, both parts of a hyphenated compound are usually capitalised: “Self-Service Checkout”. American AP style sometimes only capitalises the first part: “Self-service Checkout”. This tool follows the British convention by default.
Prepositions
Guardian style is stricter about lowercasing prepositions than AP. Words like “over”, “through”, “across” stay lowercase in Guardian style but get capitalised in AP if they’re four letters or longer.
Abbreviations and proper nouns
All styles capitalise proper nouns and brand names, but watch for things like “iPhone” (lowercase i, capital P) which most converters mangle. A good rule: type the brand name correctly in your input, and the converter will preserve it.
Frequently asked questions
What’s the difference between title case and sentence case?
Title case capitalises the first letter of every major word: “The Best Coffee Shops in Manchester”. Sentence case only capitalises the first word and any proper nouns: “The best coffee shops in Manchester”.
Sentence case is more common in modern UK web publishing. Title case is more common in American publishing and traditional/formal contexts. Both are correct, just different conventions.
Which style should I use for blog post titles?
For UK audiences and modern web content, sentence case usually reads cleaner and feels more current. For more formal or traditional publications, title case is fine. The most important thing is to pick one style and stay consistent across your site. Mixing them looks careless.
Does title case affect SEO?
Not directly. Google doesn’t rank pages higher or lower based on title case versus sentence case. But it can affect click-through rates, which feed indirectly into rankings. Some research suggests sentence case headlines feel more natural and conversational, which can lift CTR. Test both for your audience.
Where capitalisation does affect SEO is in URLs. URLs should always be lowercase. Mixed-case URLs can technically be treated as different pages by some servers, which causes duplicate content issues.
What does the URL slug option do?
It converts your title into a clean URL-friendly format: lowercase, hyphenated, with stop words and punctuation removed. So “The Best Coffee Shops in Manchester for Remote Working” becomes “best-coffee-shops-manchester-remote-working”. That’s the kind of URL Google likes — short, descriptive, and keyword-focused without being stuffed.
Why do AP, Chicago, and MLA all give slightly different results?
Each style guide has its own rules about which words to capitalise and which to leave lowercase. The differences are small. AP capitalises words of four or more letters. Chicago capitalises all words except articles, prepositions, and conjunctions regardless of length. MLA is similar to Chicago but with a few exceptions. For most general writing, the difference between them is minor and either looks fine to a reader.
Does the tool preserve brand names like iPhone or eBay?
Yes. The tool detects common brand names and product names with non-standard capitalisation and preserves them. So “iPhone”, “eBay”, “iPad”, “PayPal”, “YouTube”, and similar brands keep their proper casing. If a brand isn’t in our list, type it correctly in the input and the tool will preserve your version where possible.
Can I use this tool for free?
Yes. The Title Case Converter is completely free. No sign-up required, no character limits, no usage caps. Use it as much as you like.