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Built for Shopify stores

Shopify SEO services. Affordable monthly packages from £99.

We know Shopify inside out. From collection page strategy and product schema to app stack audits and link building, we’ll get your store ranking and selling.

Shopify specialists
No contracts
Free SEO review
Shopify
📈
+333% organic traffic Real Shopify client. Real numbers.
Trusted by small businesses & household names since 2011
P&O ✦ Rust-Oleum ✦ Trevor Sorbie ✦ Ryman ✦ House of Fraser ✦ Frenchic ✦ Arnold Clark ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦
— Why Wrise for Shopify SEO

Shopify SEO services for ambitious ecommerce stores.

Shopify makes it easy to launch a store. It doesn’t make it easy to rank one.

The platform’s beautifully simple, but that simplicity is also where things get tricky. Locked-down URL structures with `/collections/` and `/products/` paths you can’t change. Duplicate URL paths that flood the index. App stacks that quietly inject scripts and tank your site speed. Theme limitations that make on-page tweaks feel like pulling teeth.

At Wrise, we’ve been doing SEO for Shopify stores since the platform was a Canadian startup. We’re a UK agency that helps ecommerce brands turn Shopify from a beautifully simple checkout into a proper organic sales engine, with monthly SEO packages that are genuinely affordable.

Shopify specialists

Shopify, Shopify Plus, Shopify Markets, Liquid templates, app stacks, custom checkouts. We’ve worked with all of it.

Budget friendly

From £99/mo. No setup fees. No upfront costs. Quality Shopify SEO without the agency premium.

Risk-free commitment

No long-term contracts. No sign-up fees. Stay because it’s working. Not because you’re locked in.

Proven ecommerce results

15+ years optimising online stores. From small Etsy escapees to ecommerce brands doing serious six and seven-figure volume.

Hands-off service

We’ll make the changes directly in your Shopify admin, or work with your developer if you’d rather. Your call.

— Platform-specific SEO

Why Shopify SEO is different.

Generic ecommerce SEO advice will only get you so far. Shopify comes with its own quirks and its own opportunities. Here’s what we focus on for Shopify stores that you won’t get from a one-size-fits-all agency.

Collection page strategy

Collections are where the real Shopify SEO wins live. Most stores treat them as auto-generated lists, but they should be your highest-converting landing pages. We build collection pages that rank for the head-term keywords your customers actually search.

Product page optimisation

Default Shopify product templates leave a lot on the table. We optimise titles, descriptions, image alt text, internal linking and product schema so each page ranks for the long-tail searches that drive ready-to-buy traffic.

URL structure & duplicates

Shopify forces /collections/ and /products/ paths and creates duplicate URLs by default (e.g. /collections/all/products/x and /products/x). We handle the canonicals, internal linking and indexation rules so Google ranks the right version.

App stack & site speed

Every Shopify app you install adds scripts, and most stores end up with bloated theme code dragging Core Web Vitals into the red. We audit your app stack, identify the speed killers and tighten everything up. Faster pages, better rankings, more conversions.

Product schema & rich results

Price, availability, review stars, brand, GTIN. Product schema is what wins those eye-catching rich results in Google. We implement it properly through Shopify’s native schema, third-party apps or directly in your Liquid templates so your listings stand out.

Shopify Plus & enterprise

Shopify Plus stores need a different gear. Larger catalogues, complex collection trees, multiple storefronts, custom checkouts. We work with Plus brands on robust technical foundations, scalable templates and the SEO architecture that supports real growth.

Shopify Markets & international

Selling in multiple countries or currencies? Shopify Markets opens up international SEO opportunities, but only if hreflang, canonicals and local content are sorted properly. We help global brands rank in every market they sell in.

Theme & Liquid SEO

Shopify themes vary wildly in SEO quality. Heading hierarchies, schema, internal linking, image handling, breadcrumbs. We work in your Liquid templates to fix the SEO basics that Shopify themes get wrong, without breaking your design or checkout.

Migrations to or from Shopify

Moving to Shopify from WooCommerce or Magento? Or moving away? Migrations are where rankings go to die, but they don’t have to. We plan redirect maps, preserve URL equity and monitor indexation closely so your traffic doesn’t fall off a cliff.

Most agencies treat Shopify like any other ecommerce platform. We don’t. Our Shopify SEO services work with Shopify’s constraints rather than against them, because that’s where the ranking and revenue gains actually live.

— Real results

Shopify stores that are actually selling.

If you think SEO can’t move the needle for ecommerce stores, think again. Take a look at our track record.

Shopify // Home decorating
△ 333%
Organic search traffic

“A game-changer for our e-commerce business. Wrise’s detailed analysis and SEO strategy increased our website traffic by 333% and boosted our revenue.”

Shopify SEO results chart showing organic traffic growth

394 ▷ 6,861 page 1 Google ranks

Shopify // Jewellery
△ 313%
Organic search traffic

“As complete newbies to the world of SEO, Wrise helped guide us in the right direction with collection pages, blog content and building backlinks. We now rank on page 1 of Google for over 1,200 keywords.”

Shopify SEO results chart showing keyword ranking growth

270 ▷ 1,240 page 1 Google ranks

— How it works

How our Shopify SEO services work.

Take a look under the hood and see how our SEO engine works its wonders on your Shopify store.

STEP 01

Setup & research

Search Console, Analytics, sitemaps and indexing all set up. Shopify’s built-in SEO settings dialled in. Then we dig into your store, your competition and the keywords your customers are actually using to find products like yours.

STEP 02

Site health

App stack audit, theme audit, broken links, crawl errors, duplicate URL handling, indexation issues. All sorted. We tighten internal linking and make sure Google can find, read and understand every collection, product and content page that matters.

STEP 03

Core Web Vitals

Image compression, caching, lazy loading, CDN setup and script deferral. We get your store loading fast on mobile and desktop, because slow ecommerce stores don’t rank, and they don’t convert either.

STEP 04

Local SEO

Got a physical store, showroom or local catchment? Google Business Profile optimised, UK directory listings sorted, local landing pages and geo-targeted content that helps your community find your Shopify store online.

STEP 05

On-page SEO

Title tags, meta descriptions, H1s, product schema, all optimised through Shopify’s native fields and where needed in your Liquid templates. Thin product descriptions rewritten, collection pages built out, internal links sorted. No stone left unturned.

STEP 06

Off-page SEO

Top-ranking pages have 3.8x more backlinks. We build high-quality links from relevant, trustworthy publications to boost your domain authority and earn Google’s trust.

STEP 07

Content creation

Buying guides, product comparisons, “best of” articles, FAQs, collection page intros. Content that pulls customers down the funnel and gives Google something to rank beyond your product pages.

STEP 08

Monitoring

Continuous performance tracking with detailed monthly reports. Key metrics, progress and areas for improvement. Data-driven tweaks every step of the way.

— Pricing

How much do our Shopify SEO packages cost?

Whether you’re a new Shopify store building organic traction or an established Shopify Plus brand with big plans, we’ve got you covered. No long-term contracts. No setup fees.

🌱 Seed
A simple, steady start. Perfect for small, local businesses building momentum.
From£99/mo
+ VAT · No setup fee · Cancel anytime
  • 2 hours of optimisation each month
  • Essential SEO setup
  • Site health fixes
  • Monthly content creation
  • 25 keyphrases tracked & reported
Choose Seed →
🌿 Sprout
Strengthen visibility and start growing with confidence. Ideal for growing businesses.
From£249/mo
+ VAT · No setup fee · Cancel anytime
  • Everything in Seed, plus…
  • 6 hours of optimisation each month
  • Full SEO audit
  • Off-page SEO & UX optimisation
  • Quarterly strategy review
  • 100 keyphrases tracked & reported
Choose Sprout →

Scroll to compare packages → →

— Trusted by ambitious brands

You’re in good company.

⭐⭐⭐⭐⭐ Rated 4.8 / 5 on Google

— What we do

Everything you need to actually rank on Shopify, and nothing you don’t.

01 / SEO

SEO Packages

Monthly Shopify SEO retainers from £99. Technical fixes, on-page optimisation, content, link building, rank tracking and monthly reporting. The works!

Technical audits On-page SEO Rank tracking Monthly reports
02 / Local

Local SEO

Get found by people in your town. Google Business Profile optimisation, local citations, location landing pages and review strategy, all set up properly on Shopify.

Google Business Profile Citations Location pages Reviews
03 / AI Search

AEO & GEO

Get your Shopify site cited in ChatGPT, Google AI Overviews, Perplexity and Gemini. Answer and Generative Engine Optimisation built around how AI search actually works.

AI Overviews Query fan-out Citation strategy
04 / Audits

SEO Audits

A real human review of your Shopify site, not an automated PDF dump. Technical, on-page, content, backlinks and competitors, with a clear action plan.

Technical audit Content gap Competitor analysis
05 / Links

Link Building

Top-ranking pages have 3.8x more backlinks. We build them ethically, from relevant publications. No PBNs, no link farms, no shortcuts.

Guest posts Directories Digital PR Linkworthy assets
06 / Content

SEO Content Writing

Words that rank and read well. Shopify service pages, blog posts, landing pages, topic clusters and pillar content. All written by humans, not bots.

Service pages Blog packages Topic clusters Human + AI-assisted

Ready to dominate your market?

Boost your Shopify rankings, traffic and sales in 3 easy steps…

1

Contact Wrise

Complete this contact form. We’ll get in touch to learn more about your business and organise a free preliminary review of your Shopify store.

2

Launch your Shopify SEO campaign

Our SEO boffins will work closely with you to create and launch a campaign that delivers real results. No long-term contracts. No sign-up fees.

3

Achieve lasting growth

Solidify your digital presence, expand your brand reach and see outstanding results month-over-month.

In a hurry? Get in touch on hello@wrise.co.uk or 0161 533 0593. Stop dreaming. Start ranking.

Experience real results.

Partner with Wrise and grow your Shopify store.

Frequently asked questions.

Click on the question you’d like to know more about.

How do I get started?

To get started, simply reach out to us by email at hello@wrise.co.uk, call 0161 533 0593, or use the form above. We’ll get in touch to learn more about your business and organise a free preliminary review of your Shopify store.

What are Shopify SEO services?

Shopify SEO services are a tailored set of SEO practices specifically designed for ecommerce stores built on Shopify. This includes collection and product page optimisation, product schema, URL structure and duplicate URL handling, app stack audits, site speed work, content strategy, link building and addressing the platform-specific quirks that affect indexation and rankings. The goal is to make your Shopify store visible in Google for the searches that drive sales.

What’s included in your Shopify SEO packages?

Our monthly Shopify SEO packages include keyword research, on-page optimisation across collection and product pages, technical SEO (including Core Web Vitals work), product schema, content creation, link building and monthly reporting. The exact mix depends on which package you choose. Our entry-level Seed package starts at £99/mo and includes the essentials. Our Sprout (£249/mo) and Tree (£499/mo) packages add deeper work for stores ready to scale.

Do you work with Shopify Plus?

Yes. We work with both standard Shopify and Shopify Plus brands, including stores with large catalogues, complex collection trees, multiple international storefronts and custom checkout flows. Plus stores often need stronger technical foundations, scalable templates and tighter SEO architecture, all of which we cover as part of our service.

Can you fix Shopify’s duplicate URL issues?

Yes. Shopify creates duplicate product URLs by default (e.g. /products/x and /collections/all/products/x), which dilutes ranking signals if not handled properly. We sort the canonical tags, internal linking and indexation rules so Google focuses on the right version of each page and you keep all your link equity in one place.

I’m migrating to Shopify from WooCommerce or Magento. Can you help?

Yes, and you really do want someone helping with this. Whether you’re moving from WooCommerce or Magento, migrations are where rankings go to die — but only if they’re done badly. We plan redirect maps, preserve URL equity, monitor indexation closely and make sure your traffic doesn’t fall off a cliff during the move. Get in touch before the migration, not after.

Can you fix my Core Web Vitals?

Yes. Shopify stores often fail Core Web Vitals because of bloated app stacks, render-blocking scripts, large product images and heavy themes. We audit the stack, identify the speed killers, optimise images and tighten the Liquid code to get your Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift scores into the green.

When will I see results?

SEO is a long-term strategy, and results can typically take anywhere from 3 to 6 months to start becoming noticeable. However, this timeline can vary depending on factors such as the competitiveness of your industry, the current state of your Shopify store, the specific tactics employed and the budget.

The good news is, SEO builds lasting benefits over time. Unlike PPC (such as a Google Ads campaign) which stops when your budget runs out, the efforts made to optimise your store and enhance rankings continue to benefit your business long into the future.

What is the difference between on-page and off-page SEO?

On-page SEO refers to the optimisation of elements within your Shopify store, such as collection and product page content, meta tags, images, internal links and schema markup, to improve its visibility and relevance to search engines.

Off-page SEO, on the other hand, involves activities outside of your store, such as building backlinks, digital PR and brand mentions, to enhance your site’s authority and reputation.

Can you guarantee first-page rankings on Google?

Nope. No ethical SEO agency can guarantee first-page rankings on Google.

Search engine algorithms are complex and constantly changing, and rankings can be influenced by many factors beyond our control. However, we employ best practices and proven Shopify SEO strategies to improve your chances of achieving high rankings over time.

Can you help with SEO for a brand new Shopify store?

Yes. From initial keyword research and collection structure planning to product page optimisation, schema setup, theme configuration and content creation, we’ll ensure your new Shopify store is set up for SEO success from day one. Getting things right at launch saves a lot of cleanup work later.

Do you provide a free SEO audit?

Yes, we provide a free preliminary SEO audit of your Shopify store.

However, we don’t just run your site through an automated tool. We actually take the time to look at your store, your products, your collection structure, your app stack, your content and your competitors, and provide real ideas. This audit identifies key areas for improvement and provides a roadmap for enhancing your search engine performance.

Will you make changes directly in Shopify?

Yes, once you’ve given us the green light. We can log in and make the changes ourselves through your Shopify admin and theme editor, which saves you time and avoids back-and-forth with developers. If you’d prefer to have your in-house team or developer make the changes, that’s fine too. We’ll provide clear instructions and work with whoever you’re comfortable with.

Do you have experience in my industry?

It’s easier to list the sectors we haven’t worked with! In the past 15 years, we’ve worked with a wide range of ecommerce brands on Shopify, from fashion, jewellery and home decor to food and drink, gifting, B2B trade supplies, beauty, health and more.

Do you offer white label Shopify SEO?

Yes. We do the hard work, you take the credit. It’s that simple. Sell our services as they are (with markup) or include them in your own, larger digital marketing packages. Loads of UK web designers and Shopify developers use us behind the scenes for the SEO side of their projects.

Do you use black hat SEO techniques?

No. We strictly adhere to Google’s guidelines to ensure we are completely above board.

Black hat SEO techniques, such as keyword stuffing, cloaking and buying links, can result in severe penalties from search engines. We focus on ethical, sustainable strategies that build long-term success and protect your store’s reputation.