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Magento SEO

Built for Magento stores

Magento SEO services. Affordable monthly packages from £99.

We know Magento inside out. From layered navigation and canonical conflicts to product schema and link building, we’ll get your store ranking and selling.

Magento specialists
No contracts
Free SEO review
Magento
📈
+333% organic traffic Real Magento client. Real numbers.
Trusted by small businesses & household names since 2011
P&O ✦ Rust-Oleum ✦ Trevor Sorbie ✦ Ryman ✦ House of Fraser ✦ Frenchic ✦ Arnold Clark ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦
— Why Wrise for Magento SEO

Magento SEO services for ambitious ecommerce stores.

Magento is powerful. It’s also a beast to optimise.

The platform is built for serious ecommerce, but that flexibility is also where things go wrong. Layered navigation that floods Google’s index with thin filter URLs. Canonical tag conflicts that confuse search engines. Crawl budget burning through parameter URLs. Site speed issues that throttle Core Web Vitals. Default URL structures that hurt rankings. Product schema that’s missing or misconfigured.

At Wrise, we’ve been doing SEO for Magento stores since the platform was Magento 1. We’re a UK agency that helps Magento and Adobe Commerce brands turn the platform’s complexity into a competitive advantage, with monthly SEO packages that are genuinely affordable.

Magento specialists

Magento 2, Adobe Commerce, Hyvä themes, layered navigation, canonical tags, schema markup, custom URL structures. We’ve worked with all of it.

Budget friendly

From £99/mo. No setup fees. No upfront costs. Quality Magento SEO without the enterprise agency premium.

Risk-free commitment

No long-term contracts. No sign-up fees. Stay because it’s working. Not because you’re locked in.

Proven ecommerce results

15+ years optimising online stores. From small Etsy escapees to ecommerce brands doing serious six and seven-figure volume.

Hands-off service

We’ll work directly in your Magento admin, or coordinate with your developer if you’d rather. Your call.

— Platform-specific SEO

Why Magento SEO is different.

Generic ecommerce SEO advice will only get you so far. Magento has its own quirks, its own traps, and its own opportunities. Here’s what we focus on for Magento stores that you won’t get from a one-size-fits-all agency.

Layered navigation & filters

Magento’s layered navigation is a crawl trap if it’s not properly managed. Endless filter combinations flood Google with thin, near-duplicate pages, burning crawl budget and damaging rankings. We sort the parameter handling, canonical tags and noindex rules so your filters serve users without confusing search engines.

Category page strategy

Category pages typically have far more search volume than individual product pages, but most Magento stores leave them as a thin list of products. We turn them into proper landing pages with optimised intros, internal linking and topic structures that pull serious traffic.

Product page optimisation

Default Magento product templates leave a lot on the table. We optimise titles, descriptions, image alt text, internal linking and product schema so each page ranks for the long-tail searches that drive ready-to-buy traffic. Big catalogues get scalable templates rather than one-off rewrites.

Canonical tags & duplicate URLs

Magento generates duplicate URLs by default through category paths, configurable products, and parameter combinations. We sort the canonical handling, URL structure and indexation rules so Google ranks the right version of each page and you keep all your link equity in one place.

Site speed & Core Web Vitals

Magento is heavy by nature. Slow stores lose sales and don’t rank. We work on image optimisation, caching, CDN setup, JavaScript handling and theme tuning to drag Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift scores into the green.

Product schema & rich results

Price, availability, review stars, brand, GTIN, shipping. Product schema is what wins those eye-catching rich results in Google. We implement it properly through Magento’s native fields, third-party extensions or custom code so your listings stand out in the search results.

Adobe Commerce & Hyvä themes

Working with Adobe Commerce or running a Hyvä theme? We work with the realities of modern Magento. Whether you’re on Open Source, Commerce, or running Hyvä for the speed gains, we tailor our SEO approach to your specific stack and theme architecture.

Crawl budget & indexation

Big Magento catalogues can absolutely cripple crawl budget if indexation isn’t tightly controlled. We audit what’s getting crawled, what’s getting indexed, what shouldn’t be, and clean up the parameters, faceted URLs and pagination logic so Google focuses on the pages that actually matter.

Migrations to or from Magento

Moving to Shopify or WooCommerce? Or upgrading from Magento 1 to Adobe Commerce? Migrations are where rankings go to die, but they don’t have to. We plan redirect maps, preserve URL equity and monitor indexation closely so your traffic doesn’t fall off a cliff.

Most agencies charge enterprise rates for Magento SEO. We don’t. Our Magento SEO services bring real platform expertise within reach of stores that aren’t yet doing eight figures, because that’s where the ranking and revenue gains actually live.

— Real results

Magento stores that are actually selling.

If you think SEO can’t move the needle for ecommerce stores, think again. Take a look at our track record.

Magento // Home decorating
△ 333%
Organic search traffic

“A game-changer for our e-commerce business. Wrise’s detailed analysis and SEO strategy increased our website traffic by 333% and boosted our revenue.”

Magento SEO results chart showing organic traffic growth

394 ▷ 6,861 page 1 Google ranks

Magento // Jewellery
△ 313%
Organic search traffic

“As complete newbies to the world of SEO, Wrise helped guide us in the right direction with collection pages, blog content and building backlinks. We now rank on page 1 of Google for over 1,200 keywords.”

Magento SEO results chart showing keyword ranking growth

270 ▷ 1,240 page 1 Google ranks

— How it works

How our Magento SEO services work.

Take a look under the hood and see how our SEO engine works its wonders on your Magento store.

STEP 01

Setup & research

Search Console, Analytics, sitemaps and indexing all set up. Magento’s built-in SEO settings configured properly. Then we dig into your store, your competition and the keywords your customers are actually using to find products like yours.

STEP 02

Site health

Theme audit, extension audit, broken links, crawl errors, missing redirects, layered navigation issues, canonical conflicts. All sorted. We tighten internal linking and make sure Google can find, read and understand every product, category and content page that matters.

STEP 03

Core Web Vitals

Image compression, caching, lazy loading, CDN setup and script deferral. We get your store loading fast on mobile and desktop, because slow ecommerce stores don’t rank, and they don’t convert either.

STEP 04

Local SEO

Got a physical store, showroom or local catchment alongside your Magento site? Google Business Profile optimised, UK directory listings sorted, local landing pages and geo-targeted content that helps your community find your store online.

STEP 05

On-page SEO

Title tags, meta descriptions, H1s, product schema, all optimised through Magento’s native SEO fields and where needed in your theme code. Thin product descriptions rewritten, category pages built out, internal links sorted. No stone left unturned.

STEP 06

Off-page SEO

Top-ranking pages have 3.8x more backlinks. We build high-quality links from relevant, trustworthy publications to boost your domain authority and earn Google’s trust.

STEP 07

Content creation

Buying guides, product comparisons, “best of” articles, FAQs, category page intros. Content that pulls customers down the funnel and gives Google something to rank beyond your product pages.

STEP 08

Monitoring

Continuous performance tracking with detailed monthly reports. Key metrics, progress and areas for improvement. Data-driven tweaks every step of the way.

— Pricing

How much do our Magento SEO packages cost?

Whether you’re a smaller Magento store building organic traction or an established Adobe Commerce brand with serious volume, we’ve got you covered. No long-term contracts. No setup fees.

🌱 Seed
A simple, steady start. Perfect for small, local businesses building momentum.
From£99/mo
+ VAT · No setup fee · Cancel anytime
  • 2 hours of optimisation each month
  • Essential SEO setup
  • Site health fixes
  • Monthly content creation
  • 25 keyphrases tracked & reported
Choose Seed →
🌿 Sprout
Strengthen visibility and start growing with confidence. Ideal for growing businesses.
From£249/mo
+ VAT · No setup fee · Cancel anytime
  • Everything in Seed, plus…
  • 6 hours of optimisation each month
  • Full SEO audit
  • Off-page SEO & UX optimisation
  • Quarterly strategy review
  • 100 keyphrases tracked & reported
Choose Sprout →

Scroll to compare packages → →

— Trusted by ambitious brands

You’re in good company.

⭐⭐⭐⭐⭐ Rated 4.8 / 5 on Google

— What we do

Everything you need to actually rank on Magento, and nothing you don’t.

01 / SEO

SEO Packages

Monthly Magento SEO retainers from £99. Technical fixes, on-page optimisation, content, link building, rank tracking and monthly reporting. The works!

Technical audits On-page SEO Rank tracking Monthly reports
02 / Local

Local SEO

Get found by people in your town. Google Business Profile optimisation, local citations, location landing pages and review strategy, all set up properly on Magento.

Google Business Profile Citations Location pages Reviews
03 / AI Search

AEO & GEO

Get your Magento site cited in ChatGPT, Google AI Overviews, Perplexity and Gemini. Answer and Generative Engine Optimisation built around how AI search actually works.

AI Overviews Query fan-out Citation strategy
04 / Audits

SEO Audits

A real human review of your Magento site, not an automated PDF dump. Technical, on-page, content, backlinks and competitors, with a clear action plan.

Technical audit Content gap Competitor analysis
05 / Links

Link Building

Top-ranking pages have 3.8x more backlinks. We build them ethically, from relevant publications. No PBNs, no link farms, no shortcuts.

Guest posts Directories Digital PR Linkworthy assets
06 / Content

SEO Content Writing

Words that rank and read well. Magento service pages, blog posts, landing pages, topic clusters and pillar content. All written by humans, not bots.

Service pages Blog packages Topic clusters Human + AI-assisted

Ready to dominate your market?

Boost your Magento rankings, traffic and sales in 3 easy steps…

1

Contact Wrise

Complete this contact form. We’ll get in touch to learn more about your business and organise a free preliminary review of your Magento store.

2

Launch your Magento SEO campaign

Our SEO boffins will work closely with you to create and launch a campaign that delivers real results. No long-term contracts. No sign-up fees.

3

Achieve lasting growth

Solidify your digital presence, expand your brand reach and see outstanding results month-over-month.

In a hurry? Get in touch on hello@wrise.co.uk or 0161 533 0593. Stop dreaming. Start ranking.

Experience real results.

Partner with Wrise and grow your Magento store.

Frequently asked questions.

Click on the question you’d like to know more about.

How do I get started?

To get started, simply reach out to us by email at hello@wrise.co.uk, call 0161 533 0593, or use the form above. We’ll get in touch to learn more about your business and organise a free preliminary review of your Magento store.

What are Magento SEO services?

Magento SEO services are a tailored set of SEO practices specifically designed for ecommerce stores built on Magento or Adobe Commerce. This includes layered navigation handling, category and product page optimisation, product schema, canonical tag management, crawl budget control, site speed work, content strategy, link building and addressing the platform-specific quirks that affect indexation and rankings. The goal is to make your Magento store visible in Google for the searches that drive sales.

What’s included in your Magento SEO packages?

Our monthly Magento SEO packages include keyword research, on-page optimisation across product and category pages, technical SEO (including Core Web Vitals work), product schema, content creation, link building and monthly reporting. The exact mix depends on which package you choose. Our entry-level Seed package starts at £99/mo and includes the essentials. Our Sprout (£249/mo) and Tree (£499/mo) packages add deeper work for stores ready to scale.

Do you work with Magento 1, Magento 2, and Adobe Commerce?

Yes to all three. Magento 1 is end-of-life and you really should be planning a migration to Magento 2 or Adobe Commerce, but we’ll still happily work on M1 stores in the meantime. Magento 2 (Open Source) and Adobe Commerce (the paid enterprise tier) are where most modern Magento stores sit, and we’ve worked across both. We’re also comfortable with Hyvä themes for stores that have made the switch for performance gains.

Can you fix Magento’s layered navigation and crawl budget issues?

Yes, and this is one of the biggest unforced errors we see on Magento stores. Layered navigation can flood Google’s index with thin, near-duplicate filter URLs and burn your crawl budget in the process. We sort the canonical tags, parameter handling, noindex rules and robots directives so Google focuses on the pages that actually drive traffic.

I’m migrating from Magento to another platform. Can you help?

Yes, and you really do want someone helping with this. Whether you’re moving to Shopify, WooCommerce, or upgrading from Magento 1 to Adobe Commerce, migrations are where rankings go to die — but only if they’re done badly. We plan redirect maps, preserve URL equity, monitor indexation closely and make sure your traffic doesn’t fall off a cliff during the move. Get in touch before the migration, not after.

Can you fix my Core Web Vitals?

Yes. Magento stores often fail Core Web Vitals because of unoptimised product images, render-blocking JavaScript, heavy themes or hosting that’s not built for the platform. We tackle the lot — image compression, caching, lazy loading, CDN setup, script deferral and theme work — to get your Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift scores into the green. For real performance gains, we’d recommend looking at a Hyvä theme.

When will I see results?

SEO is a long-term strategy, and results can typically take anywhere from 3 to 6 months to start becoming noticeable. However, this timeline can vary depending on factors such as the competitiveness of your industry, the current state of your Magento store, the specific tactics employed and the budget.

The good news is, SEO builds lasting benefits over time. Unlike PPC (such as a Google Ads campaign) which stops when your budget runs out, the efforts made to optimise your store and enhance rankings continue to benefit your business long into the future.

What is the difference between on-page and off-page SEO?

On-page SEO refers to the optimisation of elements within your Magento store, such as product page content, meta tags, images, internal links and schema markup, to improve its visibility and relevance to search engines.

Off-page SEO, on the other hand, involves activities outside of your store, such as building backlinks, digital PR and brand mentions, to enhance your site’s authority and reputation.

Can you guarantee first-page rankings on Google?

Nope. No ethical SEO agency can guarantee first-page rankings on Google.

Search engine algorithms are complex and constantly changing, and rankings can be influenced by many factors beyond our control. However, we employ best practices and proven Magento SEO strategies to improve your chances of achieving high rankings over time.

Can you help with SEO for a brand new Magento store?

Yes. From initial keyword research and site structure planning to product page optimisation, schema setup and content creation, we’ll ensure your new Magento store is set up for SEO success from day one. Getting things right at launch saves a lot of cleanup work later.

Do you provide a free SEO audit?

Yes, we provide a free preliminary SEO audit of your Magento store.

However, we don’t just run your site through an automated tool. We actually take the time to look at your store, your products, your category structure, your content and your competitors, and provide real ideas. This audit identifies key areas for improvement and provides a roadmap for enhancing your search engine performance.

Will you make changes directly in Magento?

Yes, once you’ve given us the green light. We can log in and make the changes ourselves through your Magento admin, which saves you time. For deeper changes (theme code, modules, layered navigation logic) we’ll often coordinate directly with your developer or development agency. Either way, we’ll provide clear instructions and work with whoever you’re comfortable with.

Do you have experience in my industry?

It’s easier to list the sectors we haven’t worked with! In the past 15 years, we’ve worked with a wide range of ecommerce brands on Magento, from fashion, jewellery and home decor to food and drink, gifting, B2B trade supplies, beauty, health and more.

Do you offer white label Magento SEO?

Yes. We do the hard work, you take the credit. It’s that simple. Sell our services as they are (with markup) or include them in your own, larger digital marketing packages. Loads of UK Magento development agencies use us behind the scenes for the SEO side of their projects.

Do you use black hat SEO techniques?

No. We strictly adhere to Google’s guidelines to ensure we are completely above board.

Black hat SEO techniques, such as keyword stuffing, cloaking and buying links, can result in severe penalties from search engines. We focus on ethical, sustainable strategies that build long-term success and protect your store’s reputation.