Everyone loves a good blog post, right? But do they actually benefit your business? The answer is – certainly! Of course they do.
Blogging is extremely beneficial. In fact, small businesses that embrace blogging see 126% more growth in terms of leads than those that don’t blog, according to Hubspot. Our team of writers absolutely love blogging for businesses, and here are our top 10 reasons why:
1. Google love!
Search engines love fresh, new content. When you kick-start a new website, it’s all brand new, and search engines – such as Google – will give it lots of attention. Unfortunately, new content isn’t fresh for long, and search engines will quickly find fresh content elsewhere.
Quite simply, search engines are fickle. So what’s the solution?
If the actual webpages on your website aren’t likely to change that often, weekly blog posts will ensure your website is continuously adding new, fresh content. Blogging is an amazing way to keep Google coming back for more! And more! And MORE! In fact, websites with blogs have 434% more indexed webpages than those that don’t.
Blogs attract inbound links too, which is amazing for search engine optimisation (or SEO). In fact, 97% of the time sites with blogs have more inbound links than those that don’t.
2. Build tonnes of customer loyalty
Blogging is an excellent way to share your company’s voice and perspective on relevant topics. As an added bonus, readers that enjoy the content will share it across their social media platforms. This means that your blog posts and, of course, your company is spread to a wider audience – which is obviously brilliant! Who doesn’t want their brand to reach as many people as possible?
You don’t have to be an expert in web design to create a blog. In fact, a whole host of websites, like WordPress and Hubspot, are easy to use. And, according to a HubSpot survey, 60% of businesses who blog gain more customers!
Through blogging, your customers could become as loyal as the die-hard Harry Potter fans. Though they probably won’t have wands or brooms…
3. Give your company a voice
Blogging is a fantastic way to talk about new products or services. Not only are blogs a great place to write about or share an opinion on trending news topics, it allows you to give your business a personality and connect with your customers on a more personal level.
Your blog will allow you to show your expertise and build your authority with regards to your company. Seriously – how else will people know what an Einstein you are in your field if they can’t read about it online?
4. Free PR
Blogging can gain your company press. Business bloggers are often interviewed by journalists, and the resulting press can attract attract a lot of attention.
Plus, when shared across multiple platforms, a blog post can be seen by an incredible amount of people – blog posts can even go viral. Viral content cannot be planned, it just happens. So give your blog your all … you just never know.
5. Stay ahead of the game
Staying on top of news stories and trends relevant to your business is key. Blogging helps to sharpen your marketing perspective and stay ahead of the game in all topics that relate to your company. You’ll never notice as many relevant articles and think up as many business appropriate stories as you will when you’ve got a blog to maintain.
6. Boosts social media presence
As a business owner, you might be aware of the importance of social media in marketing. Unfortunately, social media can be time-consuming and hardwork. Worst of all, you can invest an incredible amount of energy into social media but achieve very little.
Blogging provides you with an Aladdin’s cave of wonder in this department. Instead of sharing industry news, self-promotional updates and irrelevant memes, try sharing something that people actually want to read. Blog posts can be handy how-to guides, informative lists, reviews or even revealing interviews. Share them across a wide variety of social media platforms – such as Facebook, Twitter and even YouTube – and watch the traffic roll in.
7. Long-term results
‘Topical’ content is big today, but tomorrow’s chip paper. While you’ll enjoy a spike in traffic today, it’s fleeting. A topical blog post could be a news story, competition or event.
‘Evergreen’ content is extremely beneficial for exactly the opposite reason. It is just as relevant today as it will be in a year. And when you’re unable to consistently produce a huge amount of regular blog content, evergreen blog posts are a way to slowly amass high traffic levels. Plus, evergreen blog posts will feature on the search engine results pages (or SERPs) for a considerable amount of time and continue to generate results. They are, in effect, slow burners. Readers can refer back to them time and time again. Including through social media posts and email marketing.
Hubspot has actually stated that approximately 70% of their monthly traffic comes from old ‘evergreen’ blog posts. Not a bad statistic really, especially since blogging is pretty fun to do too!
For a closer look at this topic, check out our latest blog post – Evergreen Content Isn’t Just for Christmas. And Here’s Why…
8. The devil is in the detail
Blogging is an ideal way to present detailed or technical information. Blog posts including research, statistics and analysis are very popular for businesses.
Filling the main pages of your website – such as your home or service pages – with tonnes of in-depth content is a bad idea. With blogging you can provide more information about specific topics without overwhelming your visitors and sending them running for the hills.
9. Trigger engagement from customers
Your blog can help rapidly increase your credibility, consistency and loyalty as a business. When you create blog post that represent your brand and its fantastic nature and personality, you can truly connect with customers and potential customers. Blogging is a way to be there all the time and keep them fully engaged and up to date.
10. Target new keyphrases
Many webpage on your site will – hopefully – be fine-tuned to focus on different keywords and keyphrases. If not, search engine optimised (or SEO) content is definitely worth looking into. When content is optimised by a professional SEO expert, it can helps boost search engines rankings and therefore increase the amount of relevant traffic your website will attract.
The core pages on your website will be tied up with the main keyphrases. For example, a Plumber might have a webpage that focuses on “boiler installations in London”. And a salon might have a webpage that zones in on “hair colour treatments in Manchester”.
But what about all of the longer, less popular keyphrases, such as “Do I need to change my boiler?” or “Hair colour trends for 2016”? Where can you focus on these keywords and phrases? The answer is simple – your blog.
If you’re an accountant, you could start with a blog such as “How much does an accountant cost?” – which is searched for in the UK on Google 260 times per month – or “Do I need an accountant?” – which has 110 searches per month. People are Googling these topics every day. Wouldn’t it be better if they were finding the answers on your website?