In the late nineties, Reed Hastings got a $40 fine when he returned Apollo 13 late to Blockbusters. This sparked a ‘Eureka!’ moment for Hastings.
Why did late-fees even exist? And why couldn’t it be like a gym, where you could pay a monthly membership and visit as much (or as little) as you like?
Inspired by this experience, Hastings launched Netflix. Today, with around 250 million paid subscribers worldwide, the $40 fine doesn’t seem so bad after all.
This anecdote resonates because it’s personal. It goes beyond facts, engaging our emotions and imagination. It taps into our deep need for connection and storytelling, making it more memorable and meaningful.
In a world where the majority of content produced by businesses is factual – which is only growing due to AI – personal stories like these are becoming a rare gem.
Brands are increasingly using AI to help create how-to guides, listicles, cast studies, FAQs, roundups and more. Meanwhile, personal stories are hard to find. Which is exactly why they should be on every business’s radar.
The shift in content consumption
Have you noticed how everyone’s glued to TikTok and YouTube these days?
There’s a method to this madness, and it’s not just about passing time. In a world where AI churns out heaps of factual content, there’s something that we’re overlooking – content brimming with personal stories and experiences. It’s not just chit-chat. These platforms are thriving because they offer what AI can’t – a slice of real life.
People are flocking to platforms like YouTube for a dose of authenticity. They crave real experiences – something raw and relatable.
This shift is a big deal for content creators. It’s not just about the information anymore. It’s about connection. Your audience wants to see the world through your eyes, hear your voice in every line.
Introverts and silent achievers often resist sharing their personal stories.— Brendan (@brendanwritesX) November 20, 2023
But this is the most powerful way to engage and find clients who resonate with you!
Sharing vulnerability helps others empathize and remember you on a deeper level.
Share your story.
This trend raises a question: why this thirst for personal narratives?
The answer lies in the unique power of storytelling. It’s an age-old art, but in the digital age, it’s more crucial than ever.
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”– Jonathan Gottschall, The Storytelling Animal
The limitations of AI in personal storytelling
AI is a wizard at crunching numbers and spitting out facts. But it struggles with the nuances of personal storytelling. When it comes to sharing experiences and emotions, you can’t just turn to AI.
Think about the last time a machine-made story tugged at your heartstrings. It’s rare, right? That’s because AI lacks the essence of human experience – the highs, the lows, the laughter, the John Lewis Christmas advert…
In content creation, this gap is glaring. While AI can handle the factual and the instructional, it falls short in delivering stories that resonate on a human level. When words come from the heart, they mean more.
Developing and sharing your unique stories
Developing a unique voice in your content isn’t just about being different – it’s about being you. It starts with introspection. Ask yourself, what are the stories only I can tell?
Then, it’s about expression. Your voice should reflect your personality, your experiences, your values. It’s not just what you say, but how you say it.
Remember, consistency is key. Your unique voice should be a consistent thread through all your content. This consistency builds trust and a sense of familiarity with your audience. Keep honing your voice and watch as your content takes on a life of its own.
Finding a balance between AI and human creativity
Embracing AI in content creation isn’t about replacing the human element. It’s about enhancing it.
Use AI for what it does best – handling data, optimising for SEO, summarising content, suggesting ideas, streamlining the grunt work – all the stuff you’d rather avoid. This frees you up to focus on the creative side.
The trick is in the balance. Let AI handle the logistics while you inject the heart and soul into your content. Think of AI as a tool in your arsenal, not the entire kit.
Humans steal the show!
In this AI-driven era, your personal stories and experiences are more than just content. They’re your superpower. They provide a human touch that no AI can replicate. As we navigate this landscape, remember the unique value you bring to the table.
So, keep sharing your stories, your insights, your unique perspectives. They’re what will set you apart in the AI age.
Need help? Storytelling expert, Fern Kosa, has broken down the anatomy of a kick-ass story in this excellent post. Perfect if you want to build your influence and audience:
No. 1 Personal brand mistake to avoid— Fern Kosa (@fernkosa) November 23, 2023
"Not sharing any personal stories."
Here's my anatomy of a kick-a$$ story
to help you build influence and audience:
A great story has a clear purpose,
which is to evoke emotions in its…