Is your blog stale? Does every post look and feel the same? Are you ready to mix things up?
Trying out new blog posts types could be your answer! When it comes to blogging for businesses, the variety of your content can be the spice that keeps your readers hungry for more.
At Wrise, we write over 250,000 words of content every month for leading brands across the UK, so we know just how important it is to use a wide range of blog post types if you want to captivate your audience.
Each type of post serves a unique purpose, engaging different reader preferences and needs. From practical step-by-step how-to guides to personal and relatable stories, the landscape of blogging is as diverse as its readership.
In this ultimate guide, you can explore 80 different blog post types. Ready to transform your blog into a vibrant hub of engagement and discovery? Keep reading…
80 blog post types you can master!
1. How-to guides
Imagine you’re the expert your readers rely on. How-to guides are the bread and butter of instructional content, offering a step-by-step approach to accomplish a particular task.
These posts work best when you’re targeting keywords related to solving specific problems. To make the most of this format, focus on clarity, use bullet points or numbered steps and include images or videos to enhance comprehension.
As you’d expect, listicles are formatted as lists. For example, a series of statistics on a topic – or even this blog post you’re reading right now! They are perfect for readers who are short on time but high on curiosity.
To craft an effective listicle, choose a compelling topic, keep your lists organised with subheadings, and provide a brief but informative description for each point. Remember, a well-structured listicle can be both informative and incredibly shareable.
3. Personal stories
Everyone loves a story, and personal stories can be the heart of your blog. These posts draw readers in with authenticity and emotion.
Use personal stories to share experiences, lessons learned, and insights gained. Be genuine, be open, and don’t shy away from vulnerability. This format is powerful for building a loyal community and showing the human side of your brand or personal blog.
4. Product reviews
In a product review, you’re the trusted advisor. This format is a blend of personal experience and critical assessment, aimed at readers considering a purchase.
Ensure you’re comprehensive, honest and balanced in your review to build trust with your audience. Highlight the features, pros, cons and your overall recommendation. A well-executed product review can influence buying decisions and boost your authority in a niche.
5. Case studies
Case studies are the magnifying glass that focuses on the ‘how’ and ‘why’ behind a success or failure. They provide an in-depth look at real-life examples of how your product or service has been beneficial.
When writing a case study, include background information, the challenge, the solution and the results. This format is best suited for showcasing your successes and the tangible value you offer.
6. Comparison posts
Ever stood in front of two products, unable to decide which one to pick?
That’s where comparison posts come in. They dissect the similarities and differences between products, services or strategies, helping readers make informed decisions.
Use a clear structure, often with a table or grid, to compare features directly. Your objective analysis can become a go-to resource for those on the fence.
Infographics turn data into visual stories. They are perfect for presenting statistics, processes or timelines in an engaging, easy-to-understand way.
When creating infographics, focus on a harmonious balance between text, images and space. Keep the information concise and let the visuals do the talking. This format is particularly effective for complex information that benefits from visual representation.
Shareable and visually appealing, infographics can significantly increase the reach and impact of your content.
Capture the insights of thought leaders, industry experts or anyone with a story to tell through interviews. This format adds credibility to your blog and provides fresh perspectives.
Prepare thoughtful questions, and aim for a natural, conversational flow. Interviews can be published as written Q&As, audio recordings or videos. They’re a chance to delve into the minds of others, offering your audience a front-row seat to expertise and experience.
9. Guest posts
Open your platform to guest bloggers to introduce diverse voices and ideas. Guest posts can offer new content without heavy lifting on your part, and they’re an opportunity for cross-promotion.
Set clear guidelines to maintain quality and ensure the content aligns with your audience’s interests. This approach can expand your network and bring fresh traffic to your site.
10. Expert roundups
Pull together the opinions or advice from multiple experts on a specific topic in expert roundups. This format demonstrates your connection with the industry community and provides a range of viewpoints in one post.
Reach out to influencers, ask a compelling question and compile their answers. It’s a format that’s often widely shared, increasing visibility for all contributors.
11. News and trends
Stay relevant by reporting on the latest news and trends in your industry. This format keeps your audience informed and positions you as a timely resource.
Be quick to publish to stay ahead of the curve, provide original commentary or analysis, and link to credible sources. These posts can drive traffic through timely relevance and can often attract backlinks as a source for other articles.
12. Problem-solution posts
Identify a common problem your audience faces and present a clear, actionable solution. Start with a relatable description of the problem, then segue into your solution, providing detailed steps or strategies.
These posts are inherently useful and are likely to be saved and shared by readers who find them practical and helpful in overcoming their challenges.
13. Best practices posts
Best practices posts are like the golden rules for your industry or topic. They offer a compilation of guidelines, methods or tips that represent the most efficient course of action. When writing these, it’s crucial to base your information on research, expert opinion or well-documented experience.
This format establishes you as an authority and is a valuable resource for readers looking to improve their practices.
14. Checklists and cheat sheets
These are the ultimate quick-reference tools for your readers. Checklists and cheat sheets should distil complex tasks or information into actionable, bite-sized points. They’re ideal for downloadables and can serve as a lead magnet.
Focus on simplicity and utility Ensure every point is clear and necessary. They’re especially popular for their practicality and convenience.
15. Research and data studies
If you love digging into data, this is for you.
Posts that present original research or comprehensive data studies can set your blog apart. They provide evidence-based insights and often contain fresh statistics that other writers might cite, leading to backlinks.
Be thorough in your methodology and clear in your presentation. Graphs and charts enhance these posts significantly.
16. Opinion posts
Share your personal take on a topic with opinion posts. These are less about reporting the facts and more about expressing your views.
Be bold and persuasive, but also open to discussion. These posts can generate a lot of engagement and debate, so be prepared to moderate the comments section and interact with your readers.
17. Thought leadership articles
Establish yourself as a forward-thinker in your field with thought leadership articles. These pieces should showcase your expertise and provide insight into where your industry is headed. Use them to discuss emerging trends, make predictions or propose innovative ideas. Such content can enhance your professional reputation and inspire your readers.
18. Series posts
Keep your audience coming back for more with series posts. This format breaks down a broad topic into multiple, digestible articles, creating a comprehensive guide over time.
Plan your series carefully, ensuring each post can stand alone while also contributing to a larger narrative. They’re perfect for building a loyal readership and encouraging visitors to return to your site.
19. FAQ posts
FAQ posts are your answer to common questions in your niche. They’re a form of evergreen content that addresses the typical concerns or queries your audience may have.
Organise questions logically and provide thorough answers. This format not only serves to educate but also helps with SEO, especially for voice search queries and featured snippets.
Showcase real-life examples of customer satisfaction with testimonial posts. They build trust by highlighting positive experiences with your brand, product or service.
Gather genuine feedback and stories from your customers and present them in a narrative that resonates with potential clients. Include images or videos for a more impactful testimony.
21. Company news
Company news posts are your corporate bulletin. Use them to share new product launches, business milestones and team introductions.
These posts keep your audience updated on your company’s growth and developments. While they may not attract a broad audience, they are important for stakeholders and loyal customers interested in your brand’s journey.
22. Content hubs (pillar pages)
Content hubs, or pillar pages, are comprehensive, authoritative pages that cover a topic in depth and link to related content. They are the cornerstone of topic cluster SEO strategy.
Ensure these posts are well-researched and provide value. By linking out to related posts (known as spokes or cluster pages), you can create a network of content that boosts your site’s authority and user experience.
23. Expanded definition posts
When a concept or term in your field needs more explanation, expanded definition posts come into play. They delve deeper than a standard glossary entry, providing context and details. Use them to educate your audience and clarify complex ideas. Such posts can become a reference point for readers and help with niche-specific keyword rankings.
24. Content curation posts
Content curation posts gather and comment on content from different sources. Curate the best articles, videos, or podcasts on a topic and add your commentary. It’s key to provide additional value, not just a collection of links. This format positions you as a resourceful leader who stays on top of industry trends and shares valuable insights.
25. Templates and toolkits
Offer your readers ready-to-use templates and toolkits that they can apply directly to their tasks or projects. These resources save time and provide a framework for action.
Include detailed instructions for use and customise them to fit common challenges within your niche. By offering practical tools, you position yourself as a helpful resource, encouraging repeat visits and shares.
Keep your audience ahead of the curve with posts that predict upcoming trends in your industry. Use data analysis, expert interviews and current events to inform your forecasts.
Readers looking to stay updated will find these posts invaluable. Ensure you revisit your predictions to discuss hits and misses, which can further engage your audience and demonstrate transparency.
27. Challenge posts
Engage your readers with a challenge that encourages them to take action and share their experiences.
Outline the challenge, provide a timeframe and give clear instructions. Support participation with regular updates and community engagement.
Challenges can create a sense of community and accountability, making your blog a hub for shared progress and stories.
28. Satirical posts
Inject humor into your blog with satirical posts that entertain while subtly critiquing a topic. The key is to balance wit with insight, ensuring your satire doesn’t offend but instead prompts reflection. This format can be a breath of fresh air, offering a unique perspective and showcasing your creative flair.
29. Inspirational posts
Uplift your readers with posts that inspire.
Share success stories, motivational insights and quotes that encourage positive thinking and action. The goal is to leave your readers feeling energised and hopeful.
Inspirational content can be a powerful tool for building a positive brand image and fostering a supportive community.
30. Educational posts
These posts are the foundation for learning on your blog. They should thoroughly cover a topic, from basic concepts to advanced theories. Use clear language, well-structured explanations, and supportive visuals to enhance understanding.
Educational posts can establish your blog as an authoritative learning resource, appealing to beginners and experts alike.
31. Multimedia posts
Multimedia posts are rich in varied content forms, such as images, videos, podcasts and slideshows. They cater to different learning styles and preferences, making your content accessible to a broader audience.
Use multimedia to complement and enhance your written content, but ensure that each element is relevant and adds value to the topic at hand.
32. Interactive content
Interactive content invites the audience to engage directly with the post, whether through quizzes, polls or interactive infographics.
This format is excellent for increasing user engagement and time spent on your site. Provide feedback or results for the interactions to enhance the user experience and encourage sharing.
Ebooks are long-form content that delve deep into a subject, often compiled from existing blog posts or entirely new material. They can serve as lead magnets to grow your mailing list.
Make sure your ebooks are well-designed, easy to navigate and provide actionable insights that go beyond your regular blog content.
Guides are extensive resources that cover a topic exhaustively. They are often used as evergreen content that readers return to repeatedly.
To create effective guides, organise the content logically, break it down into sections and include practical tips that provide immediate value.
Resource pages gather all the necessary tools, websites and information on a particular topic in one place. They are designed to be a bookmark-worthy hub for your readers. Keep the resources updated and curated to maintain the page’s value over time, ensuring it remains a go-to destination within your niche.
Quizzes are a fun way to engage readers and can be used to educate or simply entertain. They offer personalised results, which can then be shared, driving social traffic back to your site.
When creating quizzes, ensure the questions are relevant to your audience and the outcomes provide value or insight, encouraging participants to learn more about the topic or themselves.
37. Content series
A content series is a sequence of posts that explore different facets of a comprehensive topic, providing an in-depth look over several articles.
Plan your series with a clear narrative arc and make sure each entry offers value on its own while encouraging readers to follow the entire series. This format is excellent for building anticipation and keeping your audience engaged over time.
38. Polls and surveys
Polls and surveys can provide quick engagement while also offering you valuable insights into your audience’s preferences and opinions. Use these tools to involve your readers in your content direction or product development. Clearly present the purpose of the poll or survey and share the results in a follow-up post to show your audience that their input matters.
39. Profile pieces
Profile pieces shine a spotlight on an individual, sharing their story, accomplishments and contributions to a field or community. These posts are personal and detailed, offering a behind-the-scenes look at someone’s life or career.
Write with empathy and depth to bring out the subject’s personality and journey, providing inspiration and connection for your readers.
40. Controversial topics
Tackling controversial topics can spark discussion and attract attention. Approach these posts with a well-researched stance and present a balanced view to encourage healthy debate.
Be prepared to moderate comments and stand by your content, using controversy to demonstrate thought leadership rather than just to provoke.
41. Debate posts
Debate posts present opposing viewpoints on a particular issue, offering a platform for different perspectives. Structure these posts to give a fair and balanced representation of each side, and conclude with your take or invite readers to share theirs. This format is effective for engaging an audience in critical thinking and discussion.
42. Social media curation
In social media curation posts, you compile interesting conversations and posts from platforms like X. It’s a way to highlight the buzz around hot topics or events. Add your commentary to give context and weave a narrative throughout the curated content. This format keeps your blog fresh and relevant to current social trends.
43. Contests and giveaways
Contests and giveaways are exciting ways to increase engagement and reward your audience. Clearly outline the rules, the prize and how to enter. Use these events to encourage social sharing, email sign-ups or other actions beneficial to your blog’s growth.
Ensure the prize is desirable and relevant to your niche to attract the right participants.
44. Presentation posts
Turn your slide decks into presentation posts. This format allows you to share knowledge in a structured, visually appealing way. It’s suited for conveying information that benefits from a visual sequence, like step-by-step guides or data breakdowns. Embed slides directly into your post and provide a narrative that complements the visual content.
45. Audio posts & podcasts
Audio posts or podcasts cater to the on-the-go audience who prefer listening over reading. Share interviews, discussions or solo talks on topics relevant to your niche. Ensure high-quality production and provide transcripts for accessibility. Audio content can build a strong listener relationship through a more personal medium.
46. Video blogs (vlogs)
Vlogs are personal, engaging and offer a glimpse into your life or behind the scenes of your business. They’re great for building a personal connection with your audience.
Keep videos concise, entertaining and informative. Regular vlogging can foster a community around your brand and add a dynamic element to your content mix.
Screencasts are digital recordings of your screen, usually accompanied by voiceover instructions. They are perfect for tutorials, software demos and walkthroughs.
Plan your script carefully to ensure clarity and conciseness. This format is highly educational and can make complex tasks easier to follow for your audience.
Webinars are live or pre-recorded video workshops or lectures that delve into specific topics. They are excellent for in-depth exploration and can range from educational content to product demonstrations. Promote interaction through Q&A sessions. Record these sessions for those who cannot attend live, extending the life and reach of your content.
Behind-the-scenes content offers a glimpse into the processes, daily operations or the making of a product. It builds transparency and trust by showing the human element of your brand.
Use images, videos and narratives to share stories from the heart of your operation, fostering a deeper connection with your audience.
Incorporating memes into your posts can add humor and relatability. They can illustrate points effectively and encourage shares on social media. Be mindful of their relevance and ensure they align with your brand’s voice and audience’s taste. This format can make your content more engaging and visually stimulating.
Quotes can provide inspiration, provoke thought and crystallise ideas. Use them to emphasise points within your content or as standalone posts to inspire discussions.
Attribute all quotes accurately and choose those that resonate with the message you want to convey to your readers.
52. Live videos
Live videos allow real-time interaction with your audience, creating a sense of immediacy and community. Use live streaming for Q&A sessions, events or just to connect casually. Engage with viewer comments as they come in to make the session interactive and personal.
Online courses are structured educational programs delivered through your blog. They can range from simple email courses to comprehensive video tutorials.
Provide clear learning outcomes, actionable lessons and support materials. Online courses can establish your expertise and offer significant value to your audience.
54. Glossary Posts
Glossary posts are informative pieces that define industry-specific terms or jargon. They serve as a reference for readers new to a subject. Structure your glossary alphabetically and make sure to explain terms in simple, understandable language.
This type of post can improve your SEO for niche keywords and help establish your site as an educational resource.
55. Charity / awareness posts
These posts aim to inform readers about charitable causes or awareness campaigns. They can include information on how to get involved or contribute. Be sincere and passionate, providing clear calls-to-action.
These posts can foster community spirit and show your brand’s values and commitment to social causes.
56. Success stories
Share the journeys of individuals or companies that have achieved their goals, highlighting the strategies and tools that helped them succeed.
Success stories can motivate and provide actionable insights for your readers. Include interviews or testimonials to add authenticity to these narratives.
57. Failure stories
Discussing failures can be just as enlightening as sharing success stories.
These posts often include personal experiences or case studies that detail what went wrong and the lessons learned. They promote a growth mindset and can help readers avoid similar pitfalls.
58. Historical posts
Historical posts delve into the past to reveal the origins and evolution of current trends, technologies or theories. They offer context and depth to contemporary discussions. Provide a well-researched retrospective that ties historical events to present-day relevance.
59. Prediction posts
Offer your forecasts for the future of your industry based on trends and patterns you’ve observed.
These posts can position you as a thought leader and a forward-thinker. Back up your predictions with data and reasoned speculation to maintain credibility.
60. Industry reports
Industry reports are comprehensive posts that provide analysis on the state of a particular industry. They’re based on data, trends and expert insights.
These posts are valuable to professionals who want to understand market dynamics and can help in strategic planning. Include graphs, charts and key takeaways to make your report digestible and actionable.
61. Event summaries
Event summaries recap conferences, workshops, webinars or any significant happenings relevant to your industry. They provide readers who couldn’t attend with valuable insights and key learnings.
Summarise the event, highlight major talking points and offer your personal takeaways or opinions on the proceedings.
62. ‘What Ii’ scenarios
‘What if’ scenario posts explore potential situations and their outcomes, encouraging readers to think critically and creatively. They can be speculative and imaginative, often pushing the boundaries of conventional thinking.
Use these to engage your audience in thought experiments that are relevant to your niche.
63. Parody posts
Parody posts mimic or satirise a subject, concept or popular trend. They should be crafted with a clear understanding of the original material to ensure the humor is evident and effective.
This format can offer light-hearted commentary and entertainment, but be mindful to respect the line between satire and offense.
Myth-busting posts challenge common misconceptions or debunk false information prevalent in your field. They should be well-researched and fact-based, presenting evidence that dispels the myths.
This type of content can establish your authority and build trust with your audience by providing enlightening truths.
65. Challenge / response posts
In challenge / response posts, you address a statement, opinion or argument presented by someone else in your industry. Present a well-considered rebuttal or support to the original point. This format encourages dialogue and shows your engagement with industry discourse.
Q&A posts can be structured around questions posed by your audience or common questions related to your field.
They’re an excellent way to directly address and engage with your readers’ curiosities and concerns. Provide detailed answers and encourage further questions to foster a conversational atmosphere.
67. User-generated content
User-generated content (UGC) involves your audience directly by featuring content they have created. This could be anything from social media posts to blog entries. It’s a way to build community and show appreciation for your audience’s contributions.
Ensure you have permission to use their content and credit the creators properly.
68. Expert contributions
Invite industry experts to contribute to your blog, offering their insights or advice. This not only provides your readers with valuable content but also expands your reach through the experts’ networks.
Make sure the contributions are of high quality and relevant to your audience.
69. ‘Day in the life’ posts
Give readers a glimpse into the everyday life of someone relevant to your niche, which could be yourself, a team member or an industry influencer.
These posts are relatable and can humanise your brand by showing the people behind the products or services.
70. Seasonal posts
Align your content with holidays, seasons or events throughout the year. These posts can tap into the prevailing mood and search trends, making them timely and engaging.
Tailor your content to how your topic interacts with the season or event.
71. ‘How I did it’ posts
Share your personal experiences and the specific steps you took to achieve a goal or complete a project. These posts are motivational and instructional, offering a blueprint for success that others can follow.
72. Awards & recognition
Highlight any awards, accolades or recognitions you or your business have received. These posts can enhance credibility and trust among your readers. Share the story behind the achievement and thank your community for their support.
73. Legislation updates
Keep your readers informed about new laws or regulations that affect your industry. These updates should be factual, straightforward and provide insights into how the changes might impact your audience.
Offering clear explanations and implications can make these posts highly valuable to professionals who need to stay compliant.
74. Reader spotlights
Show appreciation for your community with reader spotlight posts. Feature stories of how your content or services have impacted a reader’s life or work. Encourage others to share their experiences for a chance to be featured, fostering a deeper sense of community and engagement.
75. Before & after transformations
Before and after posts visually demonstrate the efficacy of a product, service or advice. Detail the initial state, the process undertaken and the final outcome.
These transformation stories can be very persuasive, providing tangible proof of value.
76. Progress updates
Keep your audience engaged with regular updates on long-term projects, personal goals or company growth.
This transparent approach can help readers feel connected to your journey and invested in the outcomes.
77. Local spotlight
Connect with your local community by featuring local businesses, events or personalities. Highlighting the unique aspects of your locality can foster a sense of pride and community.
78. Platform-specific content
Leverage different social media platforms by tailoring content to fit the format and audience of each. LinkedIn articles can target professionals, while Facebook notes might be more casual. This strategy can help you reach different segments of your audience effectively.
79. ‘Versus’ posts
Help your readers make informed decisions with comparison posts that weigh the pros and cons of two products, strategies or theories against each other. Present a balanced view to maintain trust and authority.
80. ‘X things you didn’t knowAbout Y’ posts
Ignite curiosity with posts that uncover little-known facts or insights about common topics. This format can be both informative and entertaining, and it often has high shareability due to its surprising content.
Finding your blog post type compass
As you can see, the diversity of blog post types available offers a treasure trove of opportunities for content creators to inform, engage and connect with their audience.
From deep-diving into data with research posts to sharing personal journeys in ‘How I Did It’ stories, there’s a format to suit every message and objective.
You can educate with tutorials. Or inspire with success stories. Maybe even engage with interactive content. Whatever the case, the key is to align your content with the interests and needs of your readers.
Embrace the variety, and you’ll not only enrich your blog’s offering but also establish a dynamic and robust presence that keeps your audience coming back for more. Remember, a successful blog doesn’t just deliver content. It builds a community and starts conversations that matter.
So, choose your formats wisely. Craft your posts with care. And watch as your blog becomes a beacon of thought leadership, resourcefulness and inspiration within your niche.
If you want to learn more about crafting the perfect blog post, make sure you read this guide: What is the Ideal Blog Post Length? [17 Studies Compared].
Ready to elevate your blogging game?
Navigating the myriad of blog post types can be as challenging as it is thrilling.
Fortunately, you don’t have to go it alone. Crafting content that resonates with both your audience and search engines is an art form that we have mastered at Wrise. We understand that there’s no universal solution when it comes to blogging – content should be as unique as the brand it’s coming from.
With our extensive experience and a keen eye for what works, we’re ready to help you create a blog that stands out. Whether you’re looking to inspire with success stories, educate with how-to guides or engage with thought-provoking listicles, we have a blog post package to fit your needs.
Eager to start a conversation that lasts? Reach out to us and discover how you can make each word count for your brand with professional blog writing services.