Fake news is nothing new. In fact, it’s a term that’s become so widespread, it even has its own entry in the Cambridge English dictionary. Election cycles in particular are… Read More »AI Blackout Proposed for Elections: Should We Go Further?
In 2023, the world’s all abuzz about AI. But guess what? Merriam-Webster just crowned ‘authentic’ as its Word of the Year. A bit of a curveball, right? Seems like in… Read More »Word of ‘AI-Dominated Year’ is Authentic: Merriam-Webster
In the late nineties, Reed Hastings got a $40 fine when he returned Apollo 13 late to Blockbusters. This sparked a ‘Eureka!’ moment for Hastings. Why did late-fees even exist?… Read More »The Power of Personal Stories in the AI Age
Ever heard of “Parasite SEO”? It’s currently on Google’s chopping block. Parasite SEO is a term that’s buzzed around the SEO community for a while, gaining traction for its clever,… Read More »Are Parasite SEO’s Days Numbered?
When it comes to SEO, emerging brands often face a David versus Goliath scenario. Battling against the towering presence of established brands on Google’s search engine results pages (SERPs) can… Read More »Zero Volume Keywords: Hidden SEO Gems for Emerging Brands
“I need it yesterday,” is a phrase we frequently hear from brands we work with. When it comes to SEO, everyone wants to see results now. And one of the… Read More »Turbo SEO: Boost Your Traffic With Content Velocity
When it comes to blog marketing, every brand will ask the same question: “Should we focus on evergreen content or chase topical trends?” At Wrise, we’ve been writing blog posts for… Read More »Evergreen Vs Topical Content: What’s Best for My Blog?
Is your blog stale? Does every post look and feel the same? Are you ready to mix things up? Trying out new blog posts types could be your answer! When… Read More »80 Different Blog Posts Types: Your Ultimate Guide
We’re frequently asked, “what is the ideal blog post length?” It’s a conundrum that’s not easy to answer. The common opinion leans towards longer posts, often touted as the gateway… Read More »What is the Ideal Blog Post Length? [17 Studies Compared]
What do Lada Gaga, Warren Buffett and Kurt Cobain all have in common? Journaling of course! The allure of putting pen to paper has never been more popular, with people… Read More »Journaling: What’s Up With That?
How do you feel when you land on a webpage and the first thing you see is “we are this” and “we offer that”? It doesn’t take long before your… Read More »The ‘Me:You Ratio’: A Game-Changer for Impactful Copywriting
In the bustling digital market square, where every brand is vying for a moment of the consumer’s time, standing out is an art and a science. Now, imagine a platform… Read More »Digital Dialogue: 12 Benefits of Blogging for Businesses
OK. We’ll admit it. ChatGPT is pretty cool. Code writing, translation, problem-solving, content creation – all impressive. However, there’s one task that ChatGPT is being hyped up for and it’s… Read More »Why ChatGPT is Pants for Keyword Research
Copywriting is the art of using the written word to influence a person’s decisions and drive them to take action. It’s not quite magic… but it’s close enough! 🪄 In… Read More »What Is Copywriting? [With 12 Genius Examples]
Search engine optimisation (or SEO) is hugely important for your website – and when writing blog posts. Get it right and the traffic will flood in – and so will leads… Read More »Are Your Blog Posts Aligned with Search Intent?
Blogging is an amazing way to connect with customers and promote yourself as an industry expert. But what do you do when you have written the blog post? Where can… Read More »4 Places You Should Share Your Blog Posts
The importance of a well-rounded, informative and up-to-date blog cannot be understated for businesses. In fact, having a blog like this could even be a make-or-break factor in how much… Read More »10 Blogging Statistics That’ll Blow Your Tiny Mind
Blogging is a valuable tool for any business. It gives you a voice, allows you to connect with customers and can even improve search rankings. But what about microblogging? Microblogging… Read More »A Beginner’s Guide to Microblogging (With 3 Great Examples)
The power of content to help build communities isn’t anything new. It’s an opportunity that keen marketers have been pushing for some time. And why wouldn’t they? A community based… Read More »How to Build a Content Community
Great content is a vital part of any journey towards better search engine rankings. The secret to achieving it? EAT. Put away your knives and forks though – EAT is… Read More »EAT Up! Does Google Think Your Content is Delicious?
The success of every digital marketing campaign depends on the strength of its call-to-actions (or CTAs). A fantastic CTA will work wonders! It could be a phrase that encourages the user to… Read More »How to Write Superhuman Call-to-Actions That Work Wonders
If you work in the marketing industry, you may have heard of ‘evergreen content’. This is a crucial ingredient in any form of SEO, content or web marketing. And, weirdly… Read More »Evergreen Content Isn’t Just for Christmas
Even as we reach the end of the year, there’s no time for digital marketers to take their foot off the pedal. The New Year is right around the corner,… Read More »3 Critical Blogging Trends We’ll See in 2020
Everyone loves a good blog post, right? But do they actually benefit your business? The answer is – certainly! Of course they do. Blogging is extremely beneficial. In fact, small businesses that… Read More »Why Blogging Is Absolutely Essential For Budding Businesses
Neil Jaworski, co-screenwriter on The Decoy Bride, is the man behind our latest blog – a fascinating look at Saul Bass and what copywriters can learn from his greatest work. Designer,… Read More »Punch Through The Din – 3 Copywriting Tips by Screenwriter, Neil Jaworski
Selling material goods is generally far easier than soliciting online donations. As such, it’s critical for charities to maximise conversion rates and make the most of every word on their… Read More »8 Tips for Effective Charity Copywriting
Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help! I’ve got… Read More »How to Find Inspiration for Tastier Copy
While others gather copywriting tips, ideas and inspiration from all sorts of places, I find the best place to start is with those words around us. As a copywriter, I… Read More »Words as Weapons: Copywriting Lessons from Frank Underwood
Any shrewd business owner understands the importance of content marketing. Sharing valuable content with your customers across multiple channels has limitless benefits for your brand. But – and this is… Read More »5 Bulletproof Content Marketing Tools
A world-weary detective must break all the rules to solve the biggest case of his life. A man sent to exploit a region’s natives falls in love with one of… Read More »The Secret Behind Original Copywriting
So the time has come to give your tired old website an overhaul. Sales are flagging, user feedback is poor, and web-based ROI is virtually non-existent. To get the job… Read More »Content or Design – Which Comes First?
An engaging and effective method of distributing content, video marketing is an invaluable tool for businesses to visually communicate with their target audience. With an unrelenting stream of video media… Read More »Creative Video Marketing Strategies – Insights from an SEO Agency
Press releases provide a quick, effective way to tell the world about your latest company news. A great press release will spread the word about your business, build your profile and… Read More »How to Write a No-Filler, All-Killer Press Release
Note: Hello SEO Copywriting rebranded in 2022 and relaunched as Wrise. However, we’re still super proud of our history and this award meant a lot to us! We’re very excited to announce… Read More »Celebrating Top 100 SEO Copywriters On Earth 2013
As a form of low-cost advertising, article marketing has many benefits. It is a highly effective form of advertising in which businesses produce articles relevant to their area of expertise… Read More »A Guide to Article Marketing
If you have a business website, then you will have certainly encountered Google’s Panda and Penguin updates. Many SEO experts claim these dramatic updates have transformed the basic principles of… Read More »Impact of Google’s Panda & Penguin on Article Marketing
Search Engine Optimisation (or SEO) is constantly changing. Each and every week, another Search Engine modifies their rules. From the release of an additional algorithm to a new preference, there… Read More »Better Readability = Better SEO
SEO Copywriters can help businesses attract customers to their websites, resulting in more online transactions and increased revenue. For any company with an online presence, the utilisation of these capabilities can be… Read More »Guide to Organic SEO & Copywriting through the Eyes of Web Surfers