Have you ever wondered why your searches almost always find the kind of pages you’re looking for? Well, the right pages come up because of algorithms. Over the years, Google’s algorithms have played a big part in ensuring that people get the right results in… Read More »A Brief Introduction to Google’s Main Algorithm Updates
The power of content to help build communities isn’t anything new. It’s an opportunity that keen marketers have been pushing for some time. And why wouldn’t they? A community based around users of specific content means that you can easily reach your target market, spending… Read More »How to Build a Content Community
Great content is a vital part of any journey towards better search engine rankings. The secret to achieving it? EAT. Put away your knives and forks though – EAT is an acronym of Expertise, Authority and Trustworthiness. These are essential ingredients for a tasty slice… Read More »EAT Up! Does Google Think Your Content is Delicious?
Earlier this month, Instagram launched a brand new feature. A feature so unique, so ground-breaking and so unbelievably original that tech-lovers the world over were thrown into a frenzied state of appreciation. Oh, wait. That’s definitely not what happened. It’s like yours, but different The… Read More »Did Instagram Stories Just MURDER Snapchat?
The success of every digital marketing campaign depends on the strength of its call-to-actions (or CTAs). A fantastic CTA will work wonders! It could be a phrase that encourages the user to click ahead or a sentence that transforms traffic into turnover. A landing page may boast… Read More »How to Write Superhuman Call-to-Actions That Work Wonders
If you work in the marketing industry, you may have heard of ‘evergreen content’. This is a crucial ingredient in any form of SEO, content or web marketing. And, weirdly enough, it’s nothing to do with foliage or vegetation. The Merriam Webster dictionary definition is… Read More »Evergreen Content Isn’t Just for Christmas
Question: What’s better than a hashtag? Answer: Hashtag emojis, obviously. The 2016 Paralympic Games began on Wednesday. To celebrate, Twitter has launched a series of clever hashtag-triggered emojis. We’ve been having loads of fun with them so far. If you haven’t already, why not get… Read More »Twitter Unveils Emojis for the 2016 Paralympic Games
If there’s one brand that knows how to sell, it’s Disney. Spanning the decades and transcending generations, Disney continually creates new, compelling reasons for their wide-reaching audience to buy back into the brand. From theme parks to animations, Disney magic is alive and well. So… Read More »8 Lessons Learnt from Disney’s Sales Manual
The new US President really is something else on Twitter. Random bursts of anger, haphazard punctuation and more talk of “fake news” than ever before – Donald Trump has it all. The problem? His twitter posts look a tiny bit like they were written by… Read More »How to Make Donald Trump’s Tweets Bearable
Want to improve your Twitter following and create a vibrant, buzzing community of engaged followers on Twitter? No problem! Turn your attention to these three things: 1. Know WHY you’re Tweeting If you don’t know what you’re trying to achieve from your Twitter account, you won’t… Read More »How Do I Get Loads of Twitter Followers?
Everyone loves a good blog post, right? But do they actually benefit your business? The answer is – certainly! Of course they do. Blogging is extremely beneficial. In fact, small businesses that embrace blogging see 126% more growth in terms of leads than those that don’t blog,… Read More »Why Blogging Is Absolutely Essential For Budding Businesses
Since its debut in 2011, Game of Thrones (or GoT) has managed to captivate a plethora of viewers. With that in mind, when you consider the fantastic story lines, complex characters and draw of appeal to both the intellectual and impulsive aspects of our psyche,… Read More »The GoT Guide to Writing Slogans
Neil Jaworski, co-screenwriter on The Decoy Bride, is the man behind our latest blog – a fascinating look at Saul Bass and what copywriters can learn from his greatest work. Designer, Jim Northover, quotes Saul Bass as saying the best design “punches through the din” of… Read More »Punch Through The Din – 3 Copywriting Tips by Screenwriter, Neil Jaworski
Following backlash against their Tube advertising, Protein World provided the Twittersphere with a masterclass in how not to do community management… …Or did they? Somehow the brand’s somewhat antagonistic approach to complaints has won them a sizeable following – and countless champions among social media… Read More »Protein World: The New Way to Do Social Media Community Management?
Social media is an ever-present part of our lives. For years, Facebook and Twitter have been the undisputed heavyweights in this market. However, as the number of niche social media sites continues to rise, it’s clear that there is currently a splintering effect in the… Read More »5 Up And Coming Social Media Sites That Might Just Make It
In need of some social media marketing tips? You needn’t look much further than your leading party members. Nothing has engulfed the public consciousness over the past couple of months like the General Election. Media channels inundated us with updates, debates, interviews and party broadcasts.… Read More »7 Social Media Marketing Tips Learnt from the 2015 General Election
Finding a great domain name is fundamental if you want to build a successful online business. Pick wisely and you’re onto a winner. However, if you fall at this early hurdle your business might not recover. So where’s the best place to start? If you’re… Read More »How To Choose Domain Names With Extra Awesome Sauce
In 2015, the trend striking chords with businesses and tipped to last the test of time is transparency. In an increasingly sceptical world, stakeholders are more interested in transparency than ever. They want businesses to be accountable, and knowing who you are, where you came… Read More »5 Ways to Build a Transparent Business in 2015
Selling material goods is generally far easier than soliciting online donations. As such, it’s critical for charities to maximise conversion rates and make the most of every word on their page. After all, it could mean the difference between an ongoing donation or a potential… Read More »8 Tips for Effective Charity Copywriting
Note: Hello SEO Copywriting rebranded in 2022 and relaunched as Wrise. However, we’re still super proud of our history and the new website and branding in 2015 was a big part of our story. Take a look… Our new year’s resolution was to give our… Read More »New Website Launched for 2015
Has product placement in the World Cup gone too far? This blog takes a look… World Cup fever is finally upon us. At this time, we should all spare a thought for the young men who are carrying the expectations of England with them to… Read More »Do Brands Pay for Product Placement in Joe Hart’s Life?
Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help! I’ve got 25 words to sell laminate flooring – where do I start? If it’s been said… Read More »How to Find Inspiration for Tastier Copy
While others gather copywriting tips, ideas and inspiration from all sorts of places, I find the best place to start is with those words around us. As a copywriter, I spend a lot of time reading and listening. I often find myself jotting down snippets… Read More »Words as Weapons: Copywriting Lessons from Frank Underwood
Any shrewd business owner understands the importance of content marketing. Sharing valuable content with your customers across multiple channels has limitless benefits for your brand. But – and this is a big but – sourcing, producing and publishing quality content writing can be extremely time-consuming.… Read More »5 Bulletproof Content Marketing Tools
A world-weary detective must break all the rules to solve the biggest case of his life. A man sent to exploit a region’s natives falls in love with one of them and questions the reason he is there. Someone wants a thing. They struggle to… Read More »The Secret Behind Original Copywriting
I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind… I don’t really leave the house much now except when I need something urgently. Friday is market day and I… Read More »Is My Home Based Business Turning Me Into a Recluse?
So the time has come to give your tired old website an overhaul. Sales are flagging, user feedback is poor, and web-based ROI is virtually non-existent. To get the job done and to do it well, you need a plan of action. But what should… Read More »Content or Design – Which Comes First?
David Ogilvy was an advertising executive widely referred to as the father of advertising. He is still one of the most popular inspirations for people deciding to pursue advertising today. Many say his writing advice is timeless. However, the question we are going to ask… Read More »Is Ogilvy Relevant in the Age of SEO?
An engaging and effective method of distributing content, video marketing is an invaluable tool for businesses to visually communicate with their target audience. With an unrelenting stream of video media uploaded to the likes of YouTube, Vimeo, and Vine every second, it’s easy to see… Read More »Creative Video Marketing Strategies – Insights from an SEO Agency
With every Google algorithm update it become harder and harder to understand exactly what Google’s ranking factors are. What does the big search engine really care about? First they want keywords, now they don’t. They loved links, but then they want different links. Just what is it… Read More »Top 10 SEO Ranking Factors – Google Secrets Exposed
Performing search engine optimisation (or SEO) for small business websites can be a minefield if you’re not a seasoned pro. If you’re new to SEO, you will quickly notice the number of websites offering resources with endless technical detail. As you dig deeper, the conflicting advice… Read More »SEO for Small Business Websites – 6 Simple Techniques
Top 100 Web Developers Worldwide on Twitter 2013 Customers frequently ask us: “Can you recommend a great Web Developer?” Well, we’re not surprised – they’re not easy to find. Here at Wrise, we know how important it is to have an awesome Web Developer on… Read More »Top 100 Web Developers Worldwide on Twitter 2013
Twitter, Facebook, LinkedIn, Instagram … managing your social media presence can be dizzying at best, and a complete headache at worst. Maintaining an active and engaged social media presence allows you to network, research, collaborate and showcase expertise, but it can prove a difficult juggling… Read More »How to Manage your Social Presence with Hootsuite
Press releases provide a quick, effective way to tell the world about your latest company news. A great press release will spread the word about your business, build your profile and increase brand awareness. Conversely, a bad press release will disappear without a trace – along… Read More »How to Write a No-Filler, All-Killer Press Release
Note: Hello SEO Copywriting rebranded in 2022 and relaunched as Wrise. However, we’re still super proud of our history and this award meant a lot to us! We’re very excited to announce that Hello SEO Copywriting (now Wrise) has been named as one of the top SEO… Read More »Celebrating Top 100 SEO Copywriters On Earth 2013
Firstly, what are fake Twitter followers? Simply speaking, they’re Twitter accounts purposely created to make money, with no genuine human element. Often easy to spot, they’ll have a nonsensical Twitter handle, a non-existent bio, zero tweets and next to no followers. They’ll usually be following… Read More »Would You Buy Fake Twitter Followers?
SEO (or Search engine optimisation) is a crucial component of any digital marketer’s arsenal. With the dominance of the digital age comes the need for your website to rank highly in Google and other major search engines – ensuring your audience can find you in the vast… Read More »What is Organic Link Building?
Facebook is the behemoth of social networks. For businesses, it presents a unique chance to directly reach out to your audience – whether you’re a sole trader, SME or international corporation. However, Facebook marketing is far from easy. In fact, it takes a great deal… Read More »Facebook Marketing – Is Your Business Holding its Own?
Guest posting is online marketing at its best. It involves writing a post on someone else’s blog or website, complete with a link back to your own website in the bio or resource box at the end. Done right, guest posting can: Increase exposure and… Read More »Guest Posting – The Advanced Guide
As a form of low-cost advertising, article marketing has many benefits. It is a highly effective form of advertising in which businesses produce articles relevant to their area of expertise and distribute them on a variety of websites. Article Marketing has been used since the… Read More »A Guide to Article Marketing
If you have a business website, then you will have certainly encountered Google’s Panda and Penguin updates. Many SEO experts claim these dramatic updates have transformed the basic principles of a successful SEO strategy. Within this article, we will be assessing the impact of these… Read More »Impact of Google’s Panda & Penguin on Article Marketing
Feminine hygiene brand Bodyform went viral with an incredible video response to a disgruntled post on their Facebook page. One recently enlightened chap named Richard took to Bodyform’s social media account to criticise them for their inaccurate and absurd portrayal of women’s periods. Posting a long, tongue-in-cheek… Read More »When Social Media gets Tough, Bodyform Fights Back
Search Engine Optimisation (or SEO) is constantly changing. Each and every week, another Search Engine modifies their rules. From the release of an additional algorithm to a new preference, there is constant progression. Currently, Search Engines are moving away from websites with masses of links… Read More »Better Readability = Better SEO
Hashtags cannot be owned, controlled or stopped. In fact, they are so potentially hazardous that they’ll turn against you at the drop of a Twitter’s hat. With all thing considered, why would I, or anybody, risk the wrath of a Bashtag? Before I throw caution… Read More »Who’s Afraid of the Big Bad Bashtag?
SEO Copywriters can help businesses attract customers to their websites, resulting in more online transactions and increased revenue. For any company with an online presence, the utilisation of these capabilities can be the difference between success and failure. Within this guide, you can learn about organic SEO… Read More »Guide to Organic SEO & Copywriting through the Eyes of Web Surfers